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Google Workspace

Google Workspace

2024

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anthem video

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ASSOCIATE CREATIVE DIRECTOR

The project

I partnered with Google to debut Chat’s latest capabilities at NEXT ’23 and signal a new chapter for the platform.

I partnered with Google to debut Chat’s latest capabilities at NEXT ’23 and signal a new chapter for the platform.

I partnered with Google to debut Chat’s latest capabilities at NEXT ’23 and signal a new chapter for the platform.

The challenge

Position Chat as the future of enterprise messaging platforms.

Position Chat as the future of enterprise messaging platforms.

Position Chat as the future of enterprise messaging platforms.

WIth Google Chat’s positioning having shifted over the years, many enterprise leaders were unclear on its value. At NEXT ‘23, we had a rare chance to change that with a captive audience of decision-makers. I helped build a sizzle video that showed the product in action, with real workflows, collaborative features, and enterprise-scale capabilities. Innovative updates easily balanced with core functions, proving in the end that Chat delivers it all. A sonic landscape mirrored the energy of work in motion, turning the presentation into an immersive experience that positioned Google Chat as the enterprise-grade messaging platform built for the future of work.

Credits

Associate Creative Direction:

Cat Thielen


Creative Direction:
Angela Sturrus

Production:
Debashis Mazumder

Copy:
Danielle Chesney

Motion Design:
Isabelle Souri, Heather Seidel


Design:
Grace Kim, Phil Zhang

Associate Creative Direction:

Cat Thielen


Creative Direction:
Angela Sturrus

Production:
Debashis Mazumder

Copy:
Danielle Chesney

Motion Design:
Isabelle Souri, Heather Seidel


Design:
Grace Kim, Phil Zhang

Other

Other projects

projects

Get in touch