Stripe’s team is known for its precision and attention to craft, which meant every placement, no matter the size, surface, or city, had to feel intentional and consistent. The provided wave animation was our hero asset, but with only one version to work from, we needed to make it feel fresh across dozens of formats.

We cropped, rotated, and re-composed the wave to keep it dynamic without straying from Stripe’s design language. Knowing how difficult OOH placements can be to track and visualize, I also built a full reference deck that mapped every single location. It gave the clients a clear picture of where the creative would live, especially in cases where vendors provided only specs, instead of images of the actual area.